Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Friday, May 4, 2012

2005 Novel & Short Story Writer's Market (Novel and Short Story Writer's Market) Review

2005 Novel and Short Story Writer's Market (Novel and Short Story Writer's Market)
Average Reviews:

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Every year Writer's Digest Books comes out with a new set of guides for writers, each containing updated entries and new articles. This particular guide is directed at fiction writers only; unlike in the more general Writer's Market, here literary journals publishing only poetry and magazines publishing only nonfiction are excluded, making it easier for fiction writers to navigate.
Although the author interviews and craft articles are interesting, the market entries are the most valuable. Changes in editorial staff, focus, and the demise/birth of new markets every year necessitate buying each year's edition. Beginning writers will need to carefully read "The Business of Fiction Writing" while experienced writers will bypass most of the front matter to get right to the listings. Not all magazines and book publishers are listed here since the guide requires the cooperation of the publishers, but the compilation is extensive enough for most writers.
The 2005 edition contains interviews with novelist Margaret Atwood, anthology editor Shannon Ravenel, literary editor Jill Adams, and graphic novelist David Mack. Of particular interest is a piece titled "Premiere Voices", where four authors, including The Kite Runner's Khaled Hosseini, describe their different paths to publication. Articles addressing individual genres (romance , mystery, sci-fi, horror, etc.), self-promotion, and craft and technique round out the front matter.
As a published novelist and short story writer, I find the yearly listings mostly helpful for the placement of short fiction. Novelists would do better to get an agent first (see 2005 Guide to Literary Agents) unless they believe their fiction is better suited to a smaller press, in which case the listings here would be extremely helpful. Writers are advised to read each entry carefully to determine compatibility with their own writing.
Highly recommended for writers trying to publish their fiction.

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For nearly 25 years, Novel & Short Story Writer's Market has been the only directory of its kind exclusively for fiction writers - no other resource provides as many listings devoted specifically to the craft of story. Inside this edition, readers will find: 2,000 updated listings (both paying and non-paying), with 350 listings new to this edition, including literary agents and journals, online and consumer magazines, book publishers and small presses; Expert advice from a spectrum of fiction writers, including Margaret Atwood, James Alexander Thom (Follow the River), horror writer Douglass Clegg, romance writer Debbie Macomber, mystery writer T. Jefferson Parker, and more; Graphic novelist David Mack on the art and business of publishing graphic novels and submission information on this emerging form; Helpful resources listing conferences, workshops and writing programmes; Any writer crafting any kind of fiction needs this essential resource.

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Monday, December 5, 2011

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) Review

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
Average Reviews:

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Crossing the Chasm (1991) and Inside the Tornado (1995) are most valuable when read in combination. Chasm "is unabashedly about and for marketing within high tech enterprises." It was written for the entire high tech community "to open up the marketing decision making during this [crossing] period so that everyone on the management team can participate in the marketing process." In Chasm, Moore isolates and then corrects what he describes as a "fundamental flaw in the prevailing high-tech marketing model": the notion that rapid mainstream growth could follow continuously on the heels of early market success. In his subsequent book, Inside the Tornado, Moore's use of the "tornado" metaphor correctly suggests that turbulence of unprecedented magnitude has occurred within the global marketplace which the WWW and the Internet have created. Moreover, such turbulence is certain to intensify. Which companies will survive? Why? I have only one (minor) quarrel with the way these two books have been promoted. True, they provide great insights into marketing within the high technology industry. However, in my opinion, all e-commerce (and especially B2B) will be centrally involved in that industry. Moreover, the marketing strategies suggested are relevant to virtually (no pun intended) any organization -- regardless of size or nature -- which seeks to create or increase demand for what it sells...whatever that may be. I consider both books "must reading."?

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