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(More customer reviews)This is a perfect book for college courses, especially American Studies for foreign learners. Most of the articles can be adapted for discussion and students' individual follow-up. For example, "How Much Can You Swallow?"--an analysis of an advertisement: students discuss the analysis and bring other ads for interpretation. Some texts are slightly outdated (the publication date is 1992), but even this can be turned to the teacher's advantage. For example, students could "update" the information on computers as icons (from "Living in the Material World") or show how attitudes to weight and gender have developed since the 1990s ("One Size Does Not Fit All").
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Popular Culture: An Introductory Text provides the means for a new examination of the different faces of the American character in both its historical and contemporary identities. The text is highlighted by a series of extensive introductions to various categories of popular culture and by essays that demonstrate how the methods discussed in the introductions can be applied. This volume is an exciting beginning for the study of the materials of everyday life that define our culture and confirm our individual senses of identity.--This text refers to the Paperback edition.
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