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(More customer reviews)If you have any desire or even the least bit of interest to start your own business, I recommend this book highly! It is a very easy read and keeps you engaged from page to page. The authors are very knowledgeable and have experience to back up what they are saying. Do not pass up the chance to own or read this book...you will not regret it!
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Finally - a book for aspiring entrepreneurs by two seasonedentrepreneurs. Gene Poor and Rodney Heiligman have beeninvolved in six personal business start-ups and dozensof new venture creations throughout the world in theircollective 50 years of business experience. TheEntrepreneur's Journey is a no-nonsense approach toentrepreneurship. They put the emphasis on the absoluteessentials of going from dreaming about starting a businessto effectively getting it off the ground. In brief - easyto folow chapters - the authors simplify the process ofgoing from idea generation through market analysis topreparation of a business plan while emphasizingdifferentation, niche marketing, positioning, strategy, andmargins.
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